> ## Documentation Index
> Fetch the complete documentation index at: https://rogus-docs.frimty.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Create a feed

> Create a Shopify product feed — choose Google Shopping or a custom XML or CSV feed, set country and language, and pick which products publish.

A feed is one export of your catalog, for one channel and one country and language. Everything about it — its settings, its field mapping, its URL — belongs to that feed alone. If you sell into two countries, that is two feeds.

Open **Feeds** and press **Create feed**.

## Step 1 — Choose the feed type

| Type                | What it produces                                                                          | Use it when                            |
| ------------------- | ----------------------------------------------------------------------------------------- | -------------------------------------- |
| **Google Shopping** | Google's attributes, pre-mapped and checked against their specification, published as XML | You are feeding Google Merchant Center |
| **Blank XML**       | One XML element per field you define, in your order                                       | A channel wants XML in its own shape   |
| **Blank CSV**       | A spreadsheet file with your columns, in your order                                       | A channel or tool reads CSV            |

<Warning>
  **The type is fixed once the feed exists.** It decides the file extension, which is part of the feed's public address — changing it would break the address you already gave your channel. To switch, create a new feed.
</Warning>

Blank feeds work differently from a Google feed: you name every field yourself and Rogus emits exactly those. See [Custom feeds](/feeds/custom-feeds).

## Step 2 — Feed settings

**Feed name** — for you only. Google never sees it. Name it after the channel and country so you can tell your feeds apart: "Google — Germany".

**Target country** — sets the currency your prices publish in, and decides which attributes Google requires for that market.

| Country        | Currency |   | Country     | Currency |
| -------------- | -------- | - | ----------- | -------- |
| United States  | USD      |   | Netherlands | EUR      |
| Canada         | CAD      |   | Poland      | PLN      |
| United Kingdom | GBP      |   | Sweden      | SEK      |
| Australia      | AUD      |   | Japan       | JPY      |
| New Zealand    | NZD      |   | Brazil      | BRL      |
| Ireland        | EUR      |   | Mexico      | MXN      |
| Germany        | EUR      |   | France      | EUR      |
| Spain          | EUR      |   | Italy       | EUR      |

**Language** — the language your product text is written in. It should match what is actually in your Shopify product fields, not what you wish they said.

## Step 3 — Products in this feed

Two choices:

**All active products** — every active product in your catalog is published. New products appear at the next generation without you doing anything.

**Only the products and collections I choose** — pick products, collections, or both, using Shopify's own picker.

Two things to know about choosing:

* **Products and collections add up.** If you pick one collection and three products, the feed contains that collection's products *plus* those three. It is not a filter that narrows the collection.
* **Collections stay live.** Rogus stores the collection, not a snapshot of what was in it. Add a product to that collection in Shopify and it joins the feed at the next generation.

### What is left out regardless

Whatever you choose, these never reach the feed:

* Draft and archived products
* Gift cards
* Products above your plan's limit (see [Plans](/plans))

That applies even to a product you picked by hand. A draft product cannot publish, so Rogus does not pretend otherwise.

## Step 4 — Save

Press **Save**. The feed exists now, but no file has been built yet — its URL appears after the first generation.

Next: [Attribute mapping](/feeds/attribute-mapping) for a Google feed, or [Custom feeds](/feeds/custom-feeds) for a blank one.

## Editing later

Everything above except the feed type can be changed whenever you like. Open the feed from the **Feeds** list, change what you need, and press **Save**.

Changing settings does not rebuild the file. Press **Generate** to publish the change.