# Rogus > Rogus turns your Shopify catalog into a product feed for Google Merchant Center and other shopping channels. ## Docs - [Introduction](https://rogus-docs.frimty.com/introduction.md): Rogus turns your Shopify catalog into a product feed for Google Merchant Center and other shopping channels. What it does and how it works. - [Quickstart](https://rogus-docs.frimty.com/quickstart.md): Set up a Shopify product feed for Google Merchant Center in about ten minutes — install, map your attributes, generate, and connect. - [Create a feed](https://rogus-docs.frimty.com/feeds/create-a-feed.md): Create a Shopify product feed — choose Google Shopping or a custom XML or CSV feed, set country and language, and pick which products publish. - [Attribute mapping](https://rogus-docs.frimty.com/feeds/attribute-mapping.md): Map Google Merchant Center attributes to your Shopify product fields, metafields or a fixed value, with fallbacks for the gaps. - [Custom feeds (XML and CSV)](https://rogus-docs.frimty.com/feeds/custom-feeds.md): Build a Blank XML or CSV feed with your own field names and order, for shopping channels that do not use Google's product specification. - [Generating a feed](https://rogus-docs.frimty.com/feeds/generating.md): Generate your Shopify product feed, read the run report, and let Rogus rebuild the feed automatically when your catalog changes. - [The feed URL](https://rogus-docs.frimty.com/feeds/feed-url.md): Every generated feed gets a public URL you paste into Google Merchant Center. How the address works, and how to look after it. - [Feed health](https://rogus-docs.frimty.com/feeds/feed-health.md): See which products were skipped or published with a warning, what each problem cost you, and how to fix the product data in Shopify. - [AI content fill](https://rogus-docs.frimty.com/feeds/ai-content.md): Let Rogus write a missing product title or description for you, review what it wrote, and keep or discard it — one product at a time. - [Connect Google](https://rogus-docs.frimty.com/google/connect.md): Connect your Google account to Rogus and choose a Merchant Center account, so feeds can be sent to Google directly. - [Send to Merchant Center](https://rogus-docs.frimty.com/google/send-to-merchant-center.md): Send your Shopify products straight to Google Merchant Center, and read back which products are live and which Google rejected. - [Plans and limits](https://rogus-docs.frimty.com/plans.md): Rogus plans compared: products per feed, number of feeds, sync frequency and price, and what happens when your catalog outgrows a plan. - [Troubleshooting](https://rogus-docs.frimty.com/troubleshooting.md): Fixes for common Shopify product feed problems — missing products, skipped items, Merchant Center errors and feed URL failures. ## Optional - [Alius](https://alius-docs.frimty.com)