> ## Documentation Index
> Fetch the complete documentation index at: https://rogus-docs.frimty.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Plans and limits

> Rogus plans compared: products per feed, number of feeds, sync frequency and price, and what happens when your catalog outgrows a plan.

|                   | **Free** | **Pro**        | **Scale**       |
| ----------------- | -------- | -------------- | --------------- |
| Price             | \$0      | \$9.99 / month | \$19.99 / month |
| Products per feed | 100      | 5,000          | 10,000          |
| Feeds             | 1        | 3              | Unlimited       |
| Automatic sync    | None     | Daily          | Hourly          |
| AI content fill   | —        | Unlimited      | Unlimited       |

Change plan from the **Plans** page in your Shopify admin. Billing goes through Shopify on your normal invoice — Rogus never asks for card details.

## Products, not rows

**The product limit counts products, not feed rows.** A product with ten variants counts as **one** product against your limit, and still publishes all ten items to Google.

So a Free store can publish 100 products — which might be 100 items or 800, depending on your variants.

## What happens over the limit

Your feed still generates. It includes your **oldest products first** and stops at the limit, and the run tells you how many were left out:

> 240 products exceeded your plan's limit and were not included. The feed keeps your oldest products; upgrade to publish the rest.

Oldest-first is deliberate. If the feed kept the *newest* products, every product you added would silently push another one out — and products would disappear from Google without you touching them. Keeping the oldest means the published set only changes when you delete something.

The cost is real and worth knowing: **at the cap, your newest products are the ones missing.** If your recent products are the ones you most want to sell, that is the moment to upgrade.

## The feed limit

Free publishes one feed, Pro three, Scale as many as you like.

The limit applies when you **create** a feed. Rogus never refuses to generate a feed that already exists — that would empty a URL your channel is already fetching.

So if you move to a lower plan, **you keep every feed you have.** You just cannot create new ones until you are back under the limit. Automatic sync then covers your oldest feeds up to the new limit. Move back up and everything resumes with nothing to redo.

## Automatic sync

How soon a catalog change reaches your feed file:

| Plan  |                        |
| ----- | ---------------------- |
| Free  | You press **Generate** |
| Pro   | Within a day           |
| Scale | Within an hour         |

Rogus only rebuilds feeds that actually changed. A quiet day costs nothing and nothing regenerates.

See [Generating a feed](/feeds/generating).

## Choosing

**Free** is a real plan, not a trial — it is enough for a small catalog and one channel, and it never expires.

**Pro** is the normal choice: a catalog in the thousands, up to three feeds, and a feed that keeps itself current without you thinking about it.

**Scale** is for large catalogs, several channels or countries, or a catalog that changes through the day — flash sales, fast-moving stock — where being an hour behind matters and being a day behind does not work.

## Trials and cancelling

Cancel any time from your Shopify admin. Downgrades take effect at the end of the billing period you have already paid for, so you keep what you bought until then.

Uninstalling the app cancels the subscription. It also deletes your feeds and stops your feed URLs — see [The feed URL](/feeds/feed-url).