What it will and will not write
The second row is the important one. Those are facts about your product, and nothing should invent them. AI content fill only writes the two fields where the job is describing what you already sell.
It describes; it does not invent. The text is written from your product’s title, type, vendor, category and options — not from anything Rogus made up, and not from the price or stock level, which change too often to be safe in a description.
Using it
Open a feed, go to the Feed health tab, and look at the AI column.1
Find the products with missing text
Rows for a missing description or title show a Generate with AI button. Rows for anything else show a dash — there is no honest AI fix for a missing photo.
2
Generate
Press the button on one row, or tick several rows and use Generate with AI above the table. Rogus rebuilds just those products, not the whole feed.
3
Read what it wrote
The row changes to an AI copy badge with View and Discard. View shows the exact text that will be sent to Google.
Reading it before it ships is the point
Generated text goes out to your Merchant Center account, under your own advertising account and your own responsibility for what it says. That is why every generated line stays visible and reversible: you can open any product’s copy, read it, and press Discard to go back to what was there before. We recommend reading a handful before you generate hundreds. Once you can see the shape of what it writes for your catalog, bulk generation is much easier to trust.Text that breaks Google’s rules is thrown away, not patched up
Google does not allow promotional wording in a title or description — things like free shipping, 20% off, buy now, or ALL CAPS. Neither are HTML or links. If the generated text breaks one of those rules, Rogus throws it away rather than editing it into shape. The product simply stays as it was, and the row keeps showing that its description is missing. That is deliberate. A rejected generation leaves you with a problem you already understood. A quietly repaired one would publish wording nobody wrote and nobody read, to an account where a policy strike is expensive.Writing the real text later takes over on its own
If you fill in the product’s real description in Shopify afterwards, that wins automatically the next time the feed is built. You do not have to go back and discard the generated copy — your own words take priority over anything Rogus wrote.Things worth knowing
- The text is reused, not rewritten. Generating again does not produce different wording for a product that has not changed. This keeps your feed stable between runs.
- Large catalogs are done in batches. One run writes copy for up to 500 products. If you have more than that, run it again to continue.
- It is per product, not per feed. There is no switch that rewrites every description at once, and that is on purpose — copy you have not read should not reach Google in bulk.