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This is the shortest path from installing Rogus to Google reading your products. It takes about ten minutes, plus however long Google takes to fetch your feed for the first time.

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Before you start

  • A Shopify store with products that have prices, images and descriptions
  • A Google Merchant Center account

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Step 1 — Install Rogus

Install Rogus from the Shopify App Store. It appears in your Shopify admin under Apps. Rogus asks for read access to your products, inventory and metaobjects. It never writes to your catalog and never touches your theme. Inside the app you get four pages: Home, Feeds, Google and Get help.

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Step 2 — Create a feed

Open Feeds and press Create feed. Choose Google Shopping. Then fill in:
  • Feed name — for you only. Google never sees it.
  • Target country and language — the country sets the currency your prices publish in, and decides which attributes Google requires.
  • Products in this feed — leave it on All active products to publish your whole catalog.
The kind of feed you pick here is fixed for the life of the feed, because it decides the file’s address. If you need a different kind later, create a second feed.

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Step 3 — Check the mapping

Rogus pre-fills every mapping it can work out: product title to title, description to description, image to image_link, stock to availability, and so on. Two are worth your attention before you generate:
  • Google product category — Rogus translates your Shopify category into Google’s automatically. If your products have no Shopify category, set this yourself.
  • Brand — normally your product vendor, which Rogus selects by default. Check it says what you want to appear in Google.
Press Save.
Full detail on what each attribute means and where its value can come from: Attribute mapping.

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Step 4 — Generate

Press Generate. Rogus reads your catalog, builds the file, and shows progress as it goes. You can leave the page — the run continues. When it finishes you get a count of published items, and a Feed health tab listing anything that needs your attention. Some products being skipped on the first run is normal — usually a missing description or image. The rest of your catalog publishes regardless. See Feed health.

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Step 5 — Give the feed to Google

You have two ways to do this. Pick one.
On the feed page, copy the Public feed URL.In Google Merchant Center, add a product source that fetches from a URL, paste the address in, and set a fetch schedule (daily is normal).Google fetches the file from that address from then on. This works without connecting any account to Rogus.
Google validates your products on the way in. Warnings there are about your product data — a missing identifier, a category that does not match — not about the feed format. Rogus shows the same problems on the Feed health tab.

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What happens next

On a paid plan, Rogus watches for catalog changes and rebuilds the feed on its own — daily on Pro, hourly on Scale. On Free you press Generate yourself after changing products.

Feed health

Understand skipped items and how to fix them.

Troubleshooting

When something does not look right.