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Rogus turns your Shopify catalog into a product feed — the file that shopping channels read to list your products. It starts with Google Merchant Center, and can also build a feed in any shape you define. Rogus runs inside your Shopify admin. It reads your products and never changes them, and it does not touch your theme or storefront.

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The idea in one paragraph

Google will not read your Shopify store directly. It wants a file listing your products in its own format, with its own field names. Rogus builds that file for you: you say once where each Google field comes from in your catalog, and Rogus produces the file and keeps it up to date. You give Google the address of the file, or connect your Google account and let Rogus send the products across for you.

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How it works

1

Create a feed

Pick what kind of feed you want, give it a name, and choose the country and language you sell to. The country decides the currency your prices publish in.
2

Say where each value comes from

For a Google feed, Rogus fills in the obvious mappings already — product title to title, price to price, and so on. You review them and fill in anything Rogus cannot guess, such as your product category.
3

Generate

Rogus reads your catalog and builds the file. Products missing something Google requires are listed for you and left out of the file — the rest still publishes.
4

Send it to the channel

Copy the feed URL into Google Merchant Center, or connect your Google account and let Rogus send the products directly.
After that, Rogus keeps the feed current. On a paid plan it notices catalog changes and rebuilds the feed on its own.

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Core concepts

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What you can build

Google Shopping

Google’s attributes, pre-mapped and checked against their specification. The feed publishes as XML.

Blank XML

Your own fields, with your own names, in your own order. For a channel that wants XML in its own shape.

Blank CSV

The same, as a spreadsheet file. For a channel or tool that reads CSV.

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What Rogus can see

Rogus asks for three read permissions and no write permissions:
  • Products — titles, descriptions, images, prices, variants, barcodes, tags, categories
  • Inventory — stock levels, so availability is correct
  • Metaobjects — only so that a metafield you map can point at one
It cannot edit your products, and it never receives your orders or your customers’ details.

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Where to go next

Quickstart

Get your first feed into Merchant Center.

Plans

Limits, prices, and what happens at the cap.