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A feed is one export of your catalog, for one channel and one country and language. Everything about it — its settings, its field mapping, its URL — belongs to that feed alone. If you sell into two countries, that is two feeds. Open Feeds and press Create feed.

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Step 1 — Choose the feed type

The type is fixed once the feed exists. It decides the file extension, which is part of the feed’s public address — changing it would break the address you already gave your channel. To switch, create a new feed.
Blank feeds work differently from a Google feed: you name every field yourself and Rogus emits exactly those. See Custom feeds.

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Step 2 — Feed settings

Feed name — for you only. Google never sees it. Name it after the channel and country so you can tell your feeds apart: “Google — Germany”. Target country — sets the currency your prices publish in, and decides which attributes Google requires for that market. Language — the language your product text is written in. It should match what is actually in your Shopify product fields, not what you wish they said.

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Step 3 — Products in this feed

Two choices: All active products — every active product in your catalog is published. New products appear at the next generation without you doing anything. Only the products and collections I choose — pick products, collections, or both, using Shopify’s own picker. Two things to know about choosing:
  • Products and collections add up. If you pick one collection and three products, the feed contains that collection’s products plus those three. It is not a filter that narrows the collection.
  • Collections stay live. Rogus stores the collection, not a snapshot of what was in it. Add a product to that collection in Shopify and it joins the feed at the next generation.

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What is left out regardless

Whatever you choose, these never reach the feed:
  • Draft and archived products
  • Gift cards
  • Products above your plan’s limit (see Plans)
That applies even to a product you picked by hand. A draft product cannot publish, so Rogus does not pretend otherwise.

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Step 4 — Save

Press Save. The feed exists now, but no file has been built yet — its URL appears after the first generation. Next: Attribute mapping for a Google feed, or Custom feeds for a blank one.

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Editing later

Everything above except the feed type can be changed whenever you like. Open the feed from the Feeds list, change what you need, and press Save. Changing settings does not rebuild the file. Press Generate to publish the change.